Google Business Profile
Hours, website, phone, categories, photos, rating, review count and business status, read from your public Google listing.
The free audit scores your local search presence from public data. It checks your Google Business Profile, your map rank for searches like yours, your reviews against the top competitors, your website and what AI assistants say about you, then lists the five fixes that matter most for your business.
WHAT IT CHECKS
Five areas, each scored out of 100
Local SEO
Your map-pack rank for 2-3 searches built from your category and city, checked from the city center, with the top 3 competitors for each.
Reviews
Your rating and review count against the competitors who outrank you in those same searches.
Website
Mobile PageSpeed, whether your name, address and phone match Google, LocalBusiness schema, and whether the title and main heading name your service and city.
AI search
Whether ChatGPT, Gemini and Google AI Mode mention or recommend you for “best {category} in {city}”, and whether they cite your site.
Every finding shows the evidence it is based on, so you can check it yourself. To keep tracking these weekly, see the local rank tracker and AI search visibility tracking.
FREQUENTLY ASKED QUESTIONS
Free audit questions
Is the audit really free?
Yes. Each business can be audited once for free. You sign in with Google so we can send you the report, and there is nothing to pay to see it.
Why do I need to sign in?
Signing in with Google confirms your email, which is how we keep it to one free audit per person and send the report link when it is ready.
How long does it take?
Usually 2 to 3 minutes. The report page fills in section by section while it runs, and we email you the link when it is done.
Do I need to connect my Google Business Profile?
No. The audit uses public data: your Google listing, Google search results, your website and AI search answers. You can connect your profile later if you decide to use LocalPanda.
Where are the rankings checked from?
From the center of your city. Google ranks businesses partly by distance from the searcher, so people closer to you may see you higher. The report says where ranks were checked from.
Can I audit a competitor?
Each business can only be audited once. If it has already been audited, the report link goes to the person who ran the first audit, not to you.
Run your free audit
Pick your business, sign in with Google, and get the report in a few minutes. Compare plans on the pricing page.