The Local Challenge
A Sherman tree specialist with over a decade of experience was frustrated. Despite doing great work for neighbors, they couldn't get found online beyond a few blocks around their home base.
When storms hit Denison or homeowners in Fairview Park needed emergency removals, their phone stayed silent. Searches like "tree service near me" in West Sherman or "storm cleanup in Howe" buried them on Google's third page - behind national chains and less experienced crews.
- West Sherman neighborhoods
- Fairview Park & Creek Hollow
- Nearby towns like Denison and Van Alstyne
"We'd drive past jobs knowing homeowners were probably calling those big companies with flashy ads," they told us.
Our Sherman-Focused Approach
We built a hyperlocal strategy just for Grayson County:
Neighborhood Targeting
Found underserved areas like near Texoma Medical Center and Sherman High School where homeowners were searching but competitors weren't optimizing.
Real Sherman Content
Created posts like "Why North Texas storms damage oaks in West Sherman" and shared before/after photos of a tricky removal near Austin College.
Review Boost
Simple text requests after jobs: "If that stump removal looked good, could you share a quick Google review? Helps us serve more neighbors!"
What Changed
Now found for:
- "Emergency tree service Grayson County"
- "Oak disease specialist near me"
- "Affordable tree trimming Sherman"
- "Lake Texoma tree removal"
Hear It From Them
"Honestly? I was skeptical this would work in our smaller market. But last Tuesday told the whole story - got calls from Denison, Pottsboro, and a waterfront job near Lake Texoma all before lunch. The game-changer? Customers said Google showed I 'served their area' specifically. We've added a second crew and finally bought that bucket truck we'd been eyeing for years."