How To Change Hours On Google My Business Listing
How to Change Hours on Google My Business Listing for Local Businesses: Improve your local SEO traffic
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·5 min read
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According to a study by GoGulf, 46% of all Google searches are seeking local information. This illustrates how local SEO aids businesses in establishing connections with potential customers in their immediate vicinity who are actively searching for their products or services. This targeted strategy not only amplifies website traffic but also enhances the quality of the traffic, leading to a higher conversion rate.
With the advent of mobile search, local SEO has gained even more significance. Google reports that the phrase "near me" has grown by over 500% in the past few years. Therefore, an optimized Google My Business Listing, complete with accurate hours, is a key part of local SEO that bolsters credibility, enhances customer experience, and drives business growth.
Understanding the Importance of Google My Business for Local SEO
Before we dive into the process of changing hours on your Google My Business listing, let's understand the importance of Google My Business for Local SEO. Google My Business is a free tool that allows you to manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google My Business is a must-have tool for your local SEO strategy. An accurate listing helps potential customers find your business and learn about what you offer, increasing the likelihood they will choose your service.
Why having accurate Business Hours on Google My Business is critical
Important for SEO
Keeping updated and accurate business hours on your Google My Business listing is crucial for search engine optimization (SEO). This is because search engines like Google prioritize accurate and relevant information to ensure users find what they're looking for. As such, businesses with accurate and up-to-date information are more likely to rank higher in search results.
Builds Trust
Accurate business hours help establish trust with both your customers and search engines. Customers expect correct information when they research a business online. If your business hours are accurate, customers can rely on that information to plan their visits. This builds trust and contributes to customer satisfaction. Similarly, search engines trust businesses that provide consistent and accurate information, which can improve your online visibility.
Enhancing Relevance and Ranking
Accurate business hours enhance your listing's relevance, which can improve your search ranking in local search results. Search engines strive to provide the most relevant results to users. By maintaining accurate business hours, you're ensuring that your business is relevant to users who are looking for businesses like yours that are open at the time of their search.
Avoiding Negative User Experiences
Accurate business hours help avoid negative user experiences. Imagine a scenario where a customer, relying on the listed business hours, visits your business only to find it closed. This can lead to frustration and a negative perception of your business. By ensuring that your business hours are accurate, you can prevent such negative experiences and ensure customer satisfaction.
Maintaining Online Presence
Regularly updating your business hours on Google My Business is an essential part of maintaining an optimized and trustworthy online presence. It signals to both search engines and customers that you are actively managing your online presence and that the information provided is current and reliable. This proactive approach not only boosts your visibility on search engines but also enhances your reputation among customers.
Step by step guide to changing your business hours on Google My Business (GMB)
Step 1: Verify Your Business Listing
The first step in changing your business hours on Google My Business is verifying your business listing on Google Business Profile. Verification is crucial as it authenticates the ownership of your business and grants you the authority to manage and make changes to your listing.
You will see the blue checkmark when the business is verified.
Step 2: Edit Your Business Profile
Once your business listing is verified, you can now make modifications to your business information. To do this, select the 'Edit business information' (pencil icon). This will direct you to a page where you can update or edit the details of your business.
Step 3: Update Business Hours
After you have accessed your business profile, proceed to the 'Hours' tab. This section allows you to set or update the hours of operation for your business. It's important to ensure these hours are precise and up-to-date to avoid misleading your potential customers.
Step 4: Save Changes
After making the necessary adjustments to your business hours, it's crucial to save these changes. Click on 'Save' to update your Google My Business listing with the new hours. This action confirms the changes and makes the updated information available to customers and search engines.
Local SEO is incredibly vital for businesses, particularly those with physical locations or that serve a specific geographic area. It helps businesses promote their services to local customers at the exact time they're looking for them online. Local SEO strategies ensure that your business is visible in local searches and in Google's local pack, significantly increasing your potential to attract nearby customers.
Moreover, it allows businesses to stand out in local search results, promotes better engagement with customers, and provides insights about the local market. In an era where personalization is valued, local SEO strategies are indispensable in delivering more relevant and personalized marketing efforts.
We’ve written about how you can increase your Local SEO and rank #1 with these top keyword strategies
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