15+ Tips to Generate More Reviews for Google Business Profile and Grow Local SEO in 2024

Looking to grow your local SEO in 2024? Discover 15+ effective strategies to generate more Google Business Profile reviews, boost credibility, and attract more local customers. Start improving your online reputation today!

Dhruv Bhatia

 · 

9 min read

Reviews
Local SEO
Local SEO tools
notion-image

Table of Contents

15+ Tips for Generating Reviews on Google Business Profile

Getting customer reviews is crucial for building trust and improving your local online presence. By incorporating special occasions like birthdays into your review strategy, you can create meaningful connections with customers while boosting your local SEO. A well-managed Google Business Profile with positive reviews can significantly impact your visibility in local search results. Here are 15 practical tips to effectively gather reviews while acknowledging important customer milestones, helping you enhance both customer relationships and your Google My Business performance.
 

1. Post-Purchase Follow-Up Emails

Send an automated email a few days after purchase, asking customers for their honest feedback. Tailor the message to acknowledge any upcoming birthdays or special occasions, encouraging them to share their experiences. You could use several free tools to automate this workflow:

Free Tools for Automating Review Request Follow Up Emails:

  1. Mailchimp (Free Tier)
      • Overview: Mailchimp offers a free tier that allows you to send automated email campaigns, including follow-ups after purchases.
      • Key Features: Customizable templates, automation workflows, and audience segmentation to target specific customer groups.
  1. Sendinblue (Free Tier)
      • Overview: Sendinblue provides a free plan for sending transactional emails and marketing campaigns, making it easy to request reviews.
      • Key Features: Email automation, SMS marketing options, and detailed analytics to track engagement.
  1. Wordkraft AI Review Generator
      • Overview: This free online tool uses AI technology to help businesses create detailed and accurate online reviews quickly.
      • Key Features: Automated review requests and customizable templates to streamline the review generation process.
  1. SurveyMonkey (Free Plan)
      • Overview: SurveyMonkey offers a free plan that allows you to create surveys for gathering customer feedback.
      • Key Features: Pre-made templates, customization options, and basic analytics on responses.

2. SMS Review Requests

After customers have had time to use your product or service, send a short text message inviting them to leave a review. Consider including a birthday greeting if it coincides with their special day.

Free Tools for Automating Review Request Follow Up Emails:

  1. TrueReview
  • Overview: TrueReview allows businesses to send SMS review requests easily. You can customize messages with your business logo and customer names, making them more personal.
  • Key Features: Automated SMS requests, detailed status updates on customer interactions, and the ability to send up to 250 SMS requests for free during a 14-day trial.
 
  1. EZ Texting
  • Overview: EZ Texting offers a user-friendly platform for sending automated SMS review requests. It allows you to create personalized messages that include direct links to your review pages.
  • Key Features: Generative AI for message creation, easy contact import via CSV, and templates tailored for review requests.
  1. Podium
  • Overview: Podium specializes in customer communication and allows businesses to send SMS review requests with high engagement rates.
  • Key Features: Trigger-based messaging, integration with Google My Business, and analytics to track response rates and customer sentiment.
  1. Postscript
  • Overview: Postscript focuses on SMS marketing for e-commerce businesses, enabling them to send targeted review requests via text.
  • Key Features: Seamless integration with popular e-commerce platforms, customizable SMS campaigns, and the ability to track engagement metrics.
These tools can help streamline the process of requesting reviews via SMS, enhancing customer engagement and improving your overall online reputation.
 

3. In-Person Requests

Train staff to ask satisfied customers for reviews during their visits. If a customer mentions an upcoming birthday or celebration, use that moment to request feedback in a personal way.
 

4. Review Kiosks

Set up tablets or kiosks in-store where customers can leave reviews on the spot. You can also prompt them with birthday-themed messages or offers when they visit during their birthday month.
 

5. QR Codes on Receipts

Print QR codes on receipts that lead directly to review platforms. Include a note wishing customers a happy birthday if their special day is coming up soon.

QR Code Review Tools

QR Code Monkey
  • Overview: QR Code Monkey is a popular free QR code generator that allows you to create customized QR codes for various purposes, including linking to review platforms.
  • Key Features: Customization options (colors, logos), supports multiple data types (URLs, text, etc.), and high-quality downloads in formats like SVG and PDF.
Canva
  • Overview: Canva offers a free QR code generator as part of its design platform. You can create visually appealing QR codes that can be integrated into your receipt designs.
  • Key Features: User-friendly interface, design templates for receipts, and the ability to add graphics or text alongside your QR code.
QR Code Generator (by goQR.me)
  • Overview: This free tool allows you to generate QR codes quickly and easily. You can link them directly to review platforms or feedback forms.
  • Key Features: Simple interface, various data formats supported (URLs, text), and the option to download in different image formats.
Uniqode (Free Trial)
  • Overview: Uniqode offers a free trial for creating dynamic QR codes that can be linked to review platforms. This allows you to track how many times your QR code is scanned.
  • Key Features: Customizable codes, analytics tracking, and the ability to update the destination URL without changing the QR code itself.

6. Loyalty Program Integration

Incorporate review requests into your loyalty program communications, especially during members' birthdays or anniversaries with your business, making it feel more personalized.
 

7. Social Media Engagement

Use your social media platforms to remind followers to share their experiences through reviews. Celebrate customer birthdays publicly (with permission) to create engagement and encourage others to leave feedback.
 

8. Thank You Cards

Include a note in post-purchase thank you cards encouraging customers to share their feedback online. If you know their birthday is approaching, add a personal birthday wish as well.
 

9. Automated Review Requests After Positive Interactions

Set up triggers to send review requests after positive customer service interactions or successful product uses, particularly around special occasions. This approach allows you to capitalize on moments when customers are most likely to leave positive feedback.
Here's how you can implement this strategy:
  • Identify key touch-points: Determine the moments in your customer journey that indicate a positive experience (e.g., repeat purchases, positive feedback to customer service).
  • Set up automation: Use your CRM or email marketing tool to create automated workflows that trigger review requests based on these positive interactions.
  • Personalize the message: Tailor your review request to the specific interaction and, if applicable, the season or special occasion.
  • Timing is key: Send the request soon after the positive interaction, but not immediately, to ensure the customer has had time to fully experience your product or service.
For example, as the Christmas season approaches, you could set up an automated email for customers who make a purchase in December:
"We hope your recent purchase is bringing joy to your holiday season! If you're enjoying [Product Name], we'd love to hear about your experience. Your review would be the perfect gift to help other customers find the right product for their celebrations."
By linking positive experiences with timely, personalized review requests, you can significantly increase your chances of gathering valuable feedback and improving your online presence.
 

10. Website Feedback Widgets

Implement a feedback widget on your website that allows customers to easily leave reviews or be directed to external review platforms. Consider adding seasonal themes for holidays and birthdays.
Here are 4 tools for implementing website feedback widgets that allow customers to easily leave reviews or be directed to external review platforms:

1. Qualaroo

notion image
 
  • Overview: Qualaroo provides a customizable feedback widget that can be embedded on your website to collect user insights and reviews.
  • Key Features: Non-intrusive feedback collection, customizable survey templates, and the ability to target specific user segments.
  • Pricing: Free for startups and small businesses; paid plans start at $19.99/month.

2. Hotjar

notion image
  • Overview: Hotjar offers a comprehensive suite of tools, including feedback widgets, to understand user behavior and gather actionable insights.
  • Key Features: Customizable surveys, polls, heatmaps, and session recordings to analyze user interactions effectively.
  • Pricing: Free basic plan available; paid plans start at $32/month.

3. Feedbackify

notion image
  • Overview: Feedbackify is designed for collecting private feedback from users through customizable feedback forms that can be easily integrated into your website.
  • Key Features: Simple setup, customizable forms, and the ability to analyze collected feedback in real-time.
  • Pricing: Starts at $19/month; free trial available.
 

4. Typeform

notion image
 
  • Overview: Typeform allows you to create engaging and interactive feedback forms that can be embedded on your website.
  • Key Features: User-friendly interface, customizable templates, and mobile optimization for better engagement.
  • Pricing: Free plan available; paid plans start at $25/month.
These tools will enable you to gather valuable customer feedback through website widgets, enhancing user experience and helping you improve your services or products.
 

11. Post-Service Surveys

For service-based businesses, send a brief survey after completion of services, including an option for customers to publish their feedback as a review. Acknowledge any upcoming birthdays in the message.
 

12. Video Testimonial Requests

Invite satisfied customers to share video testimonials during special occasions like birthdays or anniversaries, which can be powerful on social media and your website.
Here are 4 tools for collecting video testimonials, ideal for inviting satisfied customers to share their experiences during special occasions:

1. Famewall

  • Overview: Famewall is a comprehensive testimonial collection software that allows customers to submit both text and video testimonials easily. Users can select their camera/audio source, record multiple takes, and submit their videos.
  • Key Features: Hosting of videos, notifications upon receipt of testimonials, and an easy approval process for businesses to manage submissions.
  • Pricing: Free plan available; paid plans start at $19/month.

2. StoryPrompt

  • Overview: StoryPrompt focuses on video testimonials by allowing businesses to create video prompts that customers can respond to. This interactive approach makes it engaging for customers to share their experiences.
  • Key Features: AI branding options, easy management of responses, and the ability to share testimonials via links or embed them on websites.
  • Pricing: Free plan available; paid plans start at $39/month.

3. Boast

  • Overview: Boast is designed for collecting video testimonials with a straightforward interface. It allows businesses to create dedicated testimonial collection forms and manage submissions efficiently.
  • Key Features: HD video collection, easy sharing options, and a user-friendly dashboard for managing testimonials.
  • Pricing: 14-day free trial available; paid plans start at $59/month.

4. Testimonial.to

  • Overview: Testimonial.to enables businesses to collect text and video testimonials through customizable forms. Customers can easily record and submit their videos directly through the platform.
  • Key Features: No-code options for embedding forms, social media integration, and customizable requests.
  • Pricing: Free plan available; paid plans start at $29/month.
These tools will help you effectively gather video testimonials from satisfied customers, enhancing your marketing efforts and providing authentic content for your website and social media channels.
 

13. Follow-Up Calls

Implement follow-up calls to check on customer satisfaction and kindly ask for reviews during the conversation, especially around significant dates like birthdays.

14. Birthday Promotions

Offer exclusive discounts or promotions during customers' birthday months as an incentive for them to leave reviews about their experiences with your products or services.

15. Customer Appreciation Events

Host events to celebrate customer milestones like anniversaries or birthdays, using this opportunity to request reviews in a friendly and engaging atmosphere.
 
Navigating through review management tools can feel overwhelming, but finding the right one is essential for any business wanting to shine online. Reviews are more than just feedback—they’re powerful tools that shape your reputation and influence how potential customers perceive your brand.
For businesses looking to go beyond basic review management and truly excel in local SEO, LocalPanda offers a comprehensive solution. LocalPanda doesn’t just stop at reviews; it’s built specifically for local businesses looking to grow their presence on Google. With features like the GeoGrid Rank Checker to pinpoint where you rank, GBP Optimization tools, and AI-powered Competitor Analysis, you’ll have everything you need to get ahead of the competition. Plus, LocalPanda’s Weekly Tasks, AI Local SEO Audit, and AI Writer make it easy to stay on top of your Local SEO game, guiding you week by week on ways to improve.
Finding a tool that balances review management with robust Local SEO support can make all the difference. With LocalPanda, you’re not only managing reviews—you’re setting up your business to attract more local customers and build a solid reputation.
DB

Dhruv Bhatia

View Profile
Dhruv is the founder of LocalPanda (localpanda.ai) and has 12+ years of product leadership experience across SaaS and tech startups. He is a 2x Founder and loves building technology that solves user problems.